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Corporate Identity for Petit Fou by Daniela Gilsdorf

“The concept of the corporate design is based on the brand name Petit Fou which translates as “little crazy one”. As well as the product, the brand is young, fun and charming. The custom made font adapts the 45° angles from the clutches base structure and provides many quirky details. The logo follows a 9 point grid along every format and offers playful application possibilities. Pleasant details are included, for example the “Thank you”: When the invoice is folded, it is the first thing to see when opening the envelope. The guiding thread is continued as far as the custom packaging, where the box is signed by each clutch artisan.”

Daniela Gilsdorf is a graphic designer and an art director, recently relocated to Vancouver from Hamburg, Germany. She worked in the industry for over 5 years in a full time job and have been freelancing since. Her passion is paper and high-end craftsmanship. She has a broad expertise in branding, concepts, unique paper products, typography, event communication, final artwork and print production.

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(Source: thedsgnblog)